The popularity of video as a content marketing tool has increased in the last few years. But producing good video content isn’t easy – you may lack ideas on what to create a video about, or you may not feel confident appearing on camera, or not having the necessary equipment, not to include the funds to get them.
Today, video is a comprehensive business practice, ensuring all teams can create video content in a communicative, action-oriented, and visible manner.
Since more than 50% of consumers want to see videos from brands even more than any other type of content and animated videos have covered a milestone in video content creation and marketing, hence a good reason for using them in making videos.
This list was curated based on personal experience and extensive research; and I listed them based on type, features, price, and platform they can be used on.
|
SOFTWARE |
PLATFORM |
FEATURES |
PRICING |
Animaker
|
Web-based |
HD, supports both horizontal and vertical video layouts, simple drag-and-drop, in-app camera, multi-move, transition effects, text-to-speech sound effects, and voiceover. |
Animaker pricing starts at $19.00 per month, per user. There is also a free version. Official Website: |
Blender
|
Windows, Mac, Linux | Modeling, Sculpting, Animation and rigging, Grease pencil, VFX, Simulation, Pipeline, Video editing, etc. |
Free Official website: www.blender.org |
K-3D
|
Windows, Linux |
Polygonal modeling, texturing, shadows, and symmetric modeling, undo/redo functionality, visualization function |
Free Trial Other pricing not specified, contact K-3D to obtain current pricing. Official Website: |
Aurora 3D Animation Maker
|
Windows |
Presentations templates, 200+ pre-made 3D elements, graphics assets, elements scenery, and special effects |
Free for trial Prices range from $69.95 to $199.95 depending on units. Official Website: |
Powtoon
|
web browser-based |
Drag and drop builder,100+ usable templates for creating videos, flexing elements for video creation, animation, and visualization |
PowToon pricing starts at $19 a month ($228 billed annually) for PRO Official Website:
|
This list covers options for every type of user. So whether you are looking for animation software for simple web content or a more complex animation program used by Hollywood animators, then there is an option for you.
1. Animaker
Platform: Web-based
It comes with perfect business templates so you can change everything about it to make it your video without trying to comply with timing and flow. You can make professional, fun, animated videos in no time, including full HD support, both horizontal and vertical video formats, and it comes with pre-made graphics to choose from.
Animaker video animation software allows you to have brand control, which ensures that your brand, logos, colors, fonts, backgrounds for each and every video conform to your brand but it’s available only with the Enterprise solution.
2. Blender
Platforms: Windows, Mac, Linux
If you want to create professional animation videos then blender is a stop-check for you. Blender is an open-source 3D creation suite that supports the 3D pipeline, modeling, rigging, animation creation, simulation, rendering, compositing, motion tracking, and video editing. You can as well create games using Blender.
Blender has a community of creative users where you can get real-time project supports.
Features: Modelling, Sculpting, Animation and rigging, Grease pencil, VFX, Simulation, Pipeline, Video editing, etc.
3. K-3D
Platforms: Windows, Linux
K-3D is a program for free-as-in-freedom 3D modeling and animation. It integrates customizable plugins with a pipeline architecture for visualization, giving K-3D a flexible functionality for artists to use. It is really an effective tool.
Their wiki tutorials teach you how to master features such as texturing, symmetrical modeling, and shadows. Based on the visualization pipeline, you can operate on one side of a model and mirror the other side to see what it looks like.
4. Aurora 3D Animation Maker
Platform: Windows
3D Animation Creator with Aurora! Create amazing presentations and other animated projects with introduction screens with animated text and more. Start with a template or create a new blank project and add your own graphics assets or use pre-loaded assets from there.
The workspace is clean and accessible so that you will not miss a program for beginners and experienced animators alike in your own project.
5. Powtoon
Platforms: web browser-based
With many professional-looking models to choose from, including animated explanatory and info-graphic-style images, as well as templates designed specifically for product promotion, Powtoon is a great video animation software for beginners.
It has a drag-and-drop builder that lets you add various elements to your video. You can even get advanced animations with some plans.
It also has organizational capabilities from which each team member can handle workflows and tasks to contribute to video making.
Summary
Hand-drawn animation or computer-animated cartoons are no longer just for movies and television shows. An informative video with animation effects is now a valuable asset for promoting brands and spreading awareness of products or services.
These tools will help you animate characters and create motion graphics you never previously imagined if you follow tutorials and devote the time. Some of the software is much more advanced than others, which can be expressed in price, standard functionality, or branding.
However, the best animation software tool really depends on the level of ability, the technology, and the kinds of videos you choose to create.
Other Interesting tools you may want to look at;
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